Your mobile phone may become more than just a device for making calls and SMS.

A revolutionary technology was unveiled at the Singapore Press Holdings' ZapCode trade launch, impressing many with the myriad of ways mobile technology can be used to store and distribute information.

With a simple colour code imprinted on ads, consumers can now take a snapshot of the code with their mobiles, send the image to an online server, and receive corresponding info in the form of videos, pictures or text.

--AsiaOne Exclusive

Duration: 2 min 56 sec