Photos by Benjamin Seetor
Text by Julian Lim

French lingerie label B.ha burst onto the Singapore fashion scene with an evening of runway glamour and champagne. The exclusive launch, held at the Ritz-Carlton, featured 46 sets of lingerie categorised into 4 themes - Sexy Glam, Romance, Essentials and Swimwear. An audience of 500 industry players, media, and VIPs attended the event.

Pronounced 'bay-ha', B.ha means 'brassiere' in Dutch, and the label hopes to use Singapore as its launch pad to the rest of Asia. Launched in 1991, the label is an offshoot of established lifestyle brand Daniel Hechter.

B.ha Lingerie is now open at # 03-14/15 Pacific Plaza
Tel: 6235 5315